I recently gave a talk at the SaaStock NYC conference. I had two goals I wanted to accomplish, present a simple model to understand SaaS business and to show a simple model of a SaaS business and to show the key levers a CEO can pull to achieve the greatest impact on their business.
To get an idea for what I talk about at the conference, you can take a look through the accompanying slide deck presentation here:
If you are interested in seeing me present on the topic of SaaS Metrics in video form, I recommend the following two short videos:
- Part 1 – The SaaS Business Model & Metrics
- The three components of Bookings in SaaS
- Funnel Metrics to drive Bookings
- Salesforce Metrics
- Aligning Sales and Marketing using MQLs
- Understanding Churn and how to get Negative Churn
- Part 2 – Unit Economics
- CAC & LTV
- The SaaS Cash Flow Trough
- The importance of Gross Margins
- Using Unit Economics to understand your Customer Segments
- Salesperson Unit Economics
- Collecting Cash upfront
- Summary of the Key Levers to drive a SaaS business
