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Building the Machine

This is part of my series on Building a Sales and Marketing Machine. In this post I break down the steps involved in building your sales and marketing machine.

The sequence of steps

Building the machine involves the following …

Introduction to the Sales and Marketing Machine

Building a Sales and Marketing Machine is a structured methodology for designing and reviewing your customer acquisition process. It stresses the idea that the only right way to build a sales and marketing process is to design it around your