At this year’s SaaStock, I presented on one of my favorite topics: how to improve your marketing and sales funnel conversion rates using a deep understanding of what is going on in your buyer’s mind as the navigate through their purchasing process, and experience your marketing and selling. Using the techniques outlined in this presentation, I have been able to help many companies find breakthroughs that led to significant improvements in their funnel conversion rates.
If you are interested in seeing me present on this topic in video form, I have recommend the following two short videos:
