Tag: Sales and Marketing

Instrumenting the Machine

This is part of my series on Building a Sales and Marketing Machine. In this post I describe the metrics you will need to get the most out of your sales and marketing machine.

In the same way that …

Focus & Market Segmentation

This is part of my series on Building a Sales and Marketing Machine. In this post I provide advice for focusing on your top customer segment.

Focus: Segment your Market, and pick the Low Hanging Fruit

At the start …

Where it all started – The One Day Sales Cycle

This is part of my series on Building a Sales and Marketing Machine. In this post I describe how I applied a one day sales cycle in one of my own companies.

The concept of building a sales and …

Building the Machine

This is part of my series on Building a Sales and Marketing Machine. In this post I break down the steps involved in building your sales and marketing machine.

The sequence of steps

Building the machine involves the following …

Introduction to the Sales and Marketing Machine

Building a Sales and Marketing Machine is a structured methodology for designing and reviewing your customer acquisition process. It stresses the idea that the only right way to build a sales and marketing process is to design it around your